Problem

Vivet is a new seasonal lifestyle magazine. This new magazine celebrates diversity in all it’s forms, running away from the gender stereotype that separates women’s and men’s lifestyles. They want to reach a young and mature one minded public, in between their 20’s and 50’s. People that care about technology, the environment, enjoy travelling and always looking for new adventures.

Solution

Minimalistic, yet with personality and uniqueness. — The magazine will be something to keep, printed in good quality paper and interesting finishes. A publication that would be kept on a design studio coffee table. It looks good and it has interesting, up to date content. Big quality imagery, lots of white space and minimal elements.