Visiolink

UX/UI website redesign

Project Details

Digital Concept Development School Project My role in the project — Undertake user research, interaction design, working on the user experience and user testing. ‍ Client — Visiolink Services — User Research, User Experience Design, Prototyping and Testing The Team — Dan Mircea, Paulina Witczak.

Problem

Communicate how Visiolink can help its customers. Media houses are looking to make their publications digital and take them to the next level. In today’s media industry content is more important than ever. That’s why Visiolink works on providing reliability, stability combines with business intelligence to help media houses bring the best reading experience to their readers. Our mission was to help them communicate how Visiolink can help the media industry in bringing digital publications to life.

Solution

The solution was a completely new website. We implemented a simplified Visiolink visual identity in order to capture the companies’ professionalism as well as their personal side. We then built a highly-effective website that helps educate leads and convert customers.

Help educate leads and convert customers.

In today’s media industry content is more important than ever. That’s why Visiolink works on providing reliability, stability combines with business intelligence to help media houses bring the best reading experience to their readers.

Process

We were made aware that the company has been facing numerous problems with their current website. The website also seemed hard to navigate and go through.

Because of the earlier mentioned and other problems faced by the business, they were currently looking into having a website redesign in the future. Getting the right leads is vital for Visiolink as a company to fulfill its mission of delivering the best ePaper solution.

We started by understanding more about the company and identifying its business objectives. We learned about its key propositions, competitors, target audience, and what each stakeholder expects from the project. Later we dissected and analyzed Visiolink's website, and we found numerous problems with it, not getting enough leads, being hard to navigate, confusing, and intimidating at times. 

Based on what we knew about Visiolink,  their visual identity, and their users, we mapped out a website structure that would best fit Visiolink's goals and the users. We based our decision on the numerous findings from discovery as well as stakeholder workshops and interviews. 

The result

What’s next?

Let me know if you want to talk about a potential collaboration. I’m available
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